Diamond Partners has announced a new CRM Manager vacancy for its iGaming operations. The company is seeking a remote candidate with at least two years of sector experience to oversee player engagement initiatives.
The role focuses on data-driven player management and campaign optimization. The selected manager will handle player segmentation using RFM models, lifetime value tracking, and VIP tier classification. Daily tasks include designing automated communication journeys and maintaining the promotional calendar.
Performance Measurement and Candidate Requirements
Analytics and testing form a core part of the position. The manager will conduct A/B testing across marketing channels and monitor key engagement metrics. Required analytical focus includes open rates, click-through rates, average revenue per user, and return on marketing investment.
The position operates on a fully remote schedule. Applicants must demonstrate a minimum of two years of professional background within the iGaming industry. Prior experience in reactivation campaign development and performance analysis is expected.