Digitain has integrated horse and greyhound racing into its sportsbook portfolio for the Great Britain market. The provider finalized the agreement with Pythia Sports and Racing1 on July 27, 2026, to expand its licensed betting offerings.
The integration of Pythia Sports’ solution is scheduled for completion in August. The system will supply operators with data, pricing, trading support, and media rights. Racing1 Markets will provide high-frequency betting content derived from global racing events.
The first operator utilizing this new agreement is expected to go live later this summer.
Partnership and Market Expansion
Stephen Davison, head of commercial operations at Pythia Sports, stated that the single integration wraps data, pricing, risk management, and media rights into one package. Alex Jones, regional sales director at Digitain, noted that the partnership supports growth in regulated markets and allows partners to engage players with world-class racing content year-round.
This expansion follows recent organizational changes at Digitain. The company recently appointed a new head of Asia and a regional chief commercial officer for Europe and Africa.